Carlsberg is one of the leading brewing groups in the world, with a large portfolio of beer and soft drinks brands. The Carlsberg Group is a Danish brewing company founded in 1847 by J. C. Jacobsen after the name of his son Carl. The company’s main brand is Carlsberg Beer, but it also brews Tuborg as well as local beers. After merging with the brewery assets of Norwegian conglomerate Orkla ASA in January 2001, Carlsberg became the 5th largest brewery group in the world. In 2009 Carlsberg is the 4th largest brewery group in the world employing around 45,000 people.
Carlsberg decided to litter the streets of London with £5000 in £10 and £20 notes. Each note had a removable sticker stating very clearly that Carlsberg doesn’t litter – but if they did, it would probably be the best litter in the world. This is one way to get the Queen to put her money where her mouth is and endorse your advertising campaign!
Agency: Saatchi & Saatchi UK
Photographer : Dimitri Daniloff
Agency: Saatchi & Saatchi UK
Photographer : Dimitri Daniloff
Rescue by Mads Lauritzen
Rescue by Mads Lauritzen
These two are not for Carlsberg, but they’re still pretty awesome 
))
Hunger by Mauro Risch
Hunger by Mauro Risch
